Which FrictionList path fits your business?
Choose by what you know today. You do not need to diagnose the technology, and you do not have to complete one service before another.
You can enter anywhere.
| Path | Best when | What you get | Pricing approach |
|---|---|---|---|
| Audit | You know time is being wasted but not what deserves attention first. | About 30 minutes with Ana, human review, written Friction List, priorities and live debrief. | $1,000 one time |
| Projects | You already know the workflow or problem you want fixed. | Productized fixes or custom AI, automation, integrations and internal tools. | Fixed or “from” pricing for repeatable fixes; custom work scoped first. |
| Right Hand | Recurring research, drafting, reminders and small tasks keep landing back on one person. | A business-context-aware assistant configured around the company. | Standardized setup + monthly pricing while scope remains standardized. |
| AI Partner | You want someone continually finding, prioritizing, building and maintaining improvements. | Ongoing AI and operations partnership. | Monthly retainer or scoped ongoing engagement. |
What should I choose if…
“I just know we're inefficient.”
Start with the Audit. The purpose is to find the repeated work, estimate its impact and identify which opportunities are worth fixing first rather than automating the first annoying thing someone notices.
“We already know the exact problem.”
Start with a Project. You do not need to pay for a diagnostic just to earn the right to hire FrictionList. We scope the problem, confirm what a useful solution would need to do, and price the implementation before it begins.
“I keep doing a hundred little things myself.”
Look at the Right Hand. It is designed for recurring support work around one person or role. If those tasks are symptoms of a broken team-wide workflow, we may recommend fixing the workflow instead.
“We want AI help, but this is going to be ongoing.”
Talk to us about an AI Partner relationship. The goal is not one deliverable. It is to keep identifying opportunities, choosing what is worth doing, building improvements and maintaining what is already running.
“We are not sure which of these describes us.”
Start anywhere. Describe what is happening in ordinary language. Routing the problem is our job.
These are doors, not steps in a funnel.
A Project client may later want ongoing support. An Audit may uncover a Project. A Right Hand may reveal a team-wide process worth fixing. An AI Partner may never need a formal Audit at all.
Do not know what is broken → Audit. Know what is broken → Project. Need everyday leverage → Right Hand. Want ongoing ownership → AI Partner.